2007 will be the year in which mobile gaming communities will pick up with the rise of the mobile gaming trend of increasing favouritism for multiplayer games. Through incentives, interaction and gift redemption systems, the number of gamers participating in mobile communities will continue to grow, directly increasing the ARPU of mobile operators involved. In 2007, Ozura Mobile will continue our contribution to mobile entertainment industry through our community platform services.
H.E Mah – VP of Marketing at Ozura Mobile
The year 2007 will bring further consolidation in the industry which will consequently force smaller independent developers to find the niche they could cater. Casual games including well known titles from the PC industry will remain the key driving force and the main element to capture new potential customers. On the other hand, especially on national scale there will be stronger emphasis on advertgames which independent games developers may find interesting to specialise in.
Mateusz Zagorski – Content Manager at QubicGames
2007 is the year when finally web-to-mobile sales start to pick up for games. The current user behaviour of searching and reading about mobile games online but rarely purchasing will slowly but surely change. This will be good news for big online entertainment portals like Yahoo Games, AOL games and of course RealArcade.
Gunnar Larsen – Head Of Games, Europe at Real Networks
For the mobile game industry and for our company in 2007; The mobile game industry in general will grow. Not with current markets, but with markets, that weren’t able to rise (Slovakia, Poland, …), and are still doing low shares. Aggregators and platforms will slowly be consolidating, which will generally help mobile game coverage and sales. In addition, mobile game advertising and mobile application ads will grow very massively to a new business, like ad games, ad supported games, etc.
Jan Rezab – CEO at Redboss
The mobile gaming revolution will begin in 2007! A sustained onslaught of fresh, innovative and original mobile games will bring the old guard of poor licensed titles and cheap console ports to their knees. This year many publishers will come under increasing pressure to achieve profitability at which point the profit margins of successful own IP titles will start to look very attractive indeed. Proven ‘hit maker’ studios such as Tag Games will be much in demand and I’ll win the lottery!
Paul Farley – Managing Director at Tag Games
Partnerships between mobile agencies and developers will grow stronger. This is because, the bottom of the mobile gaming market will be driven by marketing activities of national and global brands. Successful suppliers will be those partnerships that combine media and technological skills to provide exiting brand exposure at equally exiting prices.
Jesper Lindholt – CEO at Touchlink Mobile
In 2007 we will see the mobile game market mature. We will see new start ups targeting more focus niche demographics. Such as Pocket Elevator focusing on the Gay/Lesbian/Bisexual/Transgender market with games and content. 2007 will also see mobile advertising take off. Then on the hardware front there’s Apple Computer. We will see more consolidation in the market place. 2007 will also bring the raise of the mobile communities. All in all a exciting year.
Randy Shepherd – MD at Werd Interactive
We would like to thank all industry executives for taking the time to write their forecasts for our blog. Also we’d like to thank Brian Baglow from Indoctrimat for his efforts in helping us gather the forecasts and spread the word about this list.
On behalf of all editors of the mobile game blog, we wish you a successful 2007. We will be there with you!