For the year 2007 the management of HandyGames™ forecasts a hard fight for market shares on the European mobile games market. Germany’s largest independent mobile games publisher will enhance its European position with a strong portfolio consisting of own IPs, licenses and publishing titles and by exploring new business models like advert-gaming. With the help of struggling mid-size competitors the strategy for the upcoming year is clear: Full steam ahead and overtake them!
Christopher Kassulke – CEO at HandyGames
We see the stars coming into alignment in 07 for high performance native gaming in Europe, which will rapidly catch up with similar developments in the US and Japan. The proliferation of native OS’s such as Symbian and Windows Mobile, and of flat-rate mobile data subscriptions, are great news for driving uptake of higher quality and potentially connected games. It will be especially interesting to see how Linux breaks through as a native platform, coupled with the inevitable spread of BREW gaming in Europe, now that QUALCOMM have established their beachhead with TIM in Italy.
Tim Closs – CTO at Ideaworks3D
I’d love to be able to predict that multi-player gaming will leap forward within Europe in ’07, but while 3 and T-Mobile have started to take steps in the right direction with flat-rate data plans, we’re still some way off. Instead I think ad-funded mobile games will be the big talking point within the trade, and it will be interesting to see to what degree consumers buy into this concept in ’07.
John Chasey – VP Mobile Games at Infospace
In 2007 we still see casual games as to lead the mobile games market but the consumer experience needs to be improved with more quality gameplay and original titles. Console games publisher and independent developers will be leading the evolution towards quality. JavArt is already working in this direction, concentrating on quality and original IPs. We look forward to cooperate with top console publishers to make top games and in case explore the opportunity to porting our games across platforms
Alfio Lo Castro – CEO at JavArt
In 2007 we will see further consolidation, be it by M&A, downsizing or players exiting the market altogether. After a period of strong growth the pace has slowed down a little and the next 1-2 years will see a reorganisation of the industry as a whole. For us this has had surprisingly good effects as our sales continue to grow. We are looking to further strengthen our position as a strong European mobile publisher and distributor. 2007 is the most important year our industry has faced so far.
Michael Kaartinen – General Manager at Kaasa solution
Consumers are getting smarter. Why buy a ringtone if you can record in from a MP3 on your computer? Why buy wallpapers if the super mega pixel camera allows you to take a great picture for free? For games it’s more difficult, but smart consumers will find their ways into ad funded game portals. Sure there are consumers that hate the adverts, but most will regard it as a perfect alternative for saving £3.00. This will drive down the revenue developers get per download, but skyrocket the download volumes. As far as timelines for this big shift in ad-subsidised content goes, this will take less than a year in my opinion, considering that two our of three of the main content groups, namely ringtones and wallpapers have already gone down the nearly free route. With games it’ll require only a few consumer brands to step into an ad-funded model and that will be the start of the big shift.
Karl Woods – EVP, Sales & Marketing at Kiloo
2007 will be a difficult year for many small to medium mobile content developers but interesting regards ad-wrapped content that will make further waves in the industry, releasing some strangleholds over path to market for many developers. We will see more consolidations amongst the big players whilst some of the smaller ones will perhaps disappear altogether! Further developments with Flash Lite may arise as it matures into something worth actually producing content for.
Adrian Cummings – CEO at Mobile Amusements
2007 will probably show the difference between the big companies with bundles of cash to spread around, and the smaller developers jumping into adver-gaming and taking the most out of a growing mobile-game awareness on portals and websites. This could very well mean problems for those in between who want to be big and bad, but have no funding to back it up. Sadly the branded games will still try to mimick their console counterparts, and fail terribly. And I still predict 2007=google+advergaming
Pascal Bestebroer – CEO at OrangePixel