2007 will be the year that will see 3D games on mobile and Connected gaming break through to the mobile mass market. I can see another round of industry consolidation and key partnerships as publishers realise that there are only a handful of really good development studios out there. I predict 2 major mobile publisher acquisitions by the major traditional console players with no real presence in this market. 3 UK’s lowering of it’s walled garden internet will see a golden market opportunity for mobile content portals offering current and yet to be exploited always-on mobile services. Ultimately, 2007 will be the year of less is more in mobile. There will be less volume (and sales) of poor games on decks and portals and more focus on quality made-for-mobile games where the sales volumes are going to be.
Mark Ettle – MD at Cobra Mobile
2007 will be the year in which it will be more tempting for consumers to download games to their mobile phones. Consumers will be able to try mobile games before they buy them and the consumer can get ad subsidized games for free. Further we will see more flat rate data plans with operators which will make a global launch of mobile multiplayer games more realistic.
Peter de Jong – CEO at Codeglue
2007 will be the year VC’s start to find out if their investments have been worthwhile as several pure-play publishers perform their exit strategy. We’ll also see the demise of some development studios as publishers focus on fewer, higher quality titles. One thing is for certain – we’ll be seeing many more devices with new features that will continue to push development costs ever higher.
Nigel Little – MD at Distinctive Developments
2007 will be THE year so far for mobile gaming. With handset fragmentation slowly but surely being reduced and the increasing number of high-spec gaming handsets on the market, more larger and complex game ideas will be given the chance to truly flourish on the platform.
Brian McNicoll – MD at Dynamo Games
I will be 47.
Elite will be 24.
Al-Qaida will attack the mobile internet, and chaos will ensue. If you type “Paperboy” into Google — misspelling the name of the popular 80s arcade game — the search engine will respond, “Did you mean: Al Jazeera?”
You’re kids will ask: if you can tune a piano why can’t you tuna-fish?
Our new mobile game “Atlantis Quest” will prove to be “… a cure for addiction to Bejewelled 2”.
Mobile Entertainment magazine will publish this list.
Steve Wilcox – Managing Director at Elite
2007 will be the year where smartphones go mainstream. One of the big drivers for the success of smartphones will be the availability of useful content. Content for Smartphone’s running on Symbian, Windows, Palm, Blackberry, Brew and soon Linux offer better value and better user experience to end-users then they are used to with Java phones. This being said, it will take all parties within the Ecosystem, including MNO, handset manufacturers and CPs, to join forces and really deliver the promise.
Edwin Oosterkamp – International Business Development Manager at Filao Mobile
Downloads will keep on growing as the handset penetration and customer awareness grows. During 07 we will se a few more mergers and new emerging players joining the mobile games industry. Brands will keep on playing an important role, but casual games and women playing mobile games will be a big part of all the downloads. As for the way games are sold, I see more demos being given out, more operators opening new ways of charging their customers (rent, pay per-play and subscription) Within the operators I see a couple of the big players outsourcing their games platform to third parties.
Borja Aragon – Managing Director at Gaapco Ltd.
Our recent acquisition of Daydream Mobile has greatly increased our customer base and strengthened our business relationships with mobile operators, publishers, and mobile phone manufacturers. Going into the new year, we are now in a position to offer our customers a complete toolset to create, implement and distribute mobile applications. Gamefederation is stronger than ever. In 2007 we look forward to further expansions of our products and services, through organic growth and acquisitions.
Thomas Lindgren – CEO at Gamefederation
In 2007 mobile content creators will have the ability to leverage a closed loop in the mobile advertising-distribution-monetization cycle. For the first time they will be able to:
- Reach the mobile consumer through mobile advertising
- Directly fulfil through alternate distribution channels like GameJump.com
- Generate immediate revenue from ads delivered through their content (WAP, in-application, etc.)
- Go to step (1), and repeat as desired.
The mobile industry has long been envious of this value chain that supports the majority of the online web. 2007 is the year this model will explode in the mobile world.
Michael Chang – Founder and CEO at Greystripe