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Category: Features & Editorials

A Game At Heart: Advergaming

Posted on March 23, 2018May 29, 2018 by George Moon

An advergame needs to be a game at heart. Internet users know when they are getting sold to. They may bite once, but if they feel they are being taken advantage of they will not come back. Nor will they tell their friends about your site, offer, or game. DME: Is there some commonality to…

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Advergaming News

Posted on February 13, 2018May 28, 2018 by George Moon

One innovative form of online advertising that has perhaps not had quite the profile that others have had is a particular form of viral marketing called – a combination of advertising and gaming. One company, Blockdot, which has been called the “forefather” of advergaming, has been particularly successful in this realm. Blockdot is an interactive…

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Army Advergame

Posted on January 30, 2018May 28, 2018 by George Moon

I recently saw the game about terrorism. It looked like a game and to most users they thought it was. But after closer inspection, the game was really an educational activity. It was engaging enough however, that people felt compelled to take part in the activity. The message was tied into the activity in a…

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Featured

  • The big ’07 Forecast | Part 1

    The big ’07 Forecast | Part 1

    In a time where many look back at 2006, we like to look forward and we have found 32 industry executives prepared to do it with us. We where surprised though that mainly the small and midsized developers responded to our mailings and not the big ones that often reach the news which of we...Continue reading
  • A Game At Heart: Advergaming

    A Game At Heart: Advergaming

    An advergame needs to be a game at heart. Internet users know when they are getting sold to. They may bite once, but if they feel they are being taken advantage of they will not come back. Nor will they tell their friends about your site, offer, or game. DME: Is there some commonality to...Continue reading
  • The Gamejump Experience | Part 2

    The Gamejump Experience | Part 2

    Advert-gaming is somewhat of a new leap for mobile-gaming, with no idea yet if it will be a good solution both business wise as well as for the gamers. The Adwrap system made it possible for us to just get some of our games, literally wrap them up, and get them out there to see...Continue reading

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