An advergame needs to be a game at heart. Internet users know when they are getting sold to. They may bite once, but if they feel they are being taken advantage of they will not come back. Nor will they tell their friends about your site, offer, or game. DME: Is there some commonality to…
One innovative form of online advertising that has perhaps not had quite the profile that others have had is a particular form of viral marketing called – a combination of advertising and gaming. One company, Blockdot, which has been called the “forefather” of advergaming, has been particularly successful in this realm. Blockdot is an interactive…
I recently saw the game about terrorism. It looked like a game and to most users they thought it was. But after closer inspection, the game was really an educational activity. It was engaging enough however, that people felt compelled to take part in the activity. The message was tied into the activity in a…